Best Newspaper AdMARKETING
Developer/Community
The target market for this community is very exclusive and part of the top echelon of the world. Our buyers and prospects are from Florida, the mid-west and the northeast looking to upgrade their current home in the Naples area or for a new second home in Southwest Florida. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking for a luxury residence in a community that will provide a social and active lifestyle with a level of service and convenience found only in The Ritz-Carlton brand. The main challenge was illustrating the lifestyle that will be achieved in a community that is in a construction phase of marketing.
While The Ritz-Carlton will always hold appeal for pure status seekers, it also focuses on catering to the mindset of the discerning affluent. Our buyers are independent thinkers who desire the best and look for quality and authenticity.
The magazine/newspaper insert announced that construction was underway for the community. Using both photography and renderings the brochure illustrated the lifestyle and residences that are available to enjoy.
