Best Magazine AdMARKETING
Developer
As The Ritz-Carlton Residences, Naples approached its final phase of residential offerings, Stock Residences built a four-page spread around the headline “A Once-In-A-Lifetime Address,” opening with a sweeping twilight aerial of the marina-front property before moving into the Gulf-front lifestyle awaiting residents. The spread positioned the newly released Park Residences, just 20 homes adjacent to the community’s Park, as the final residential offering at The Ritz-Carlton Residences, Naples, while noting that the Bay and Tower Residences would begin welcoming residents in summer 2026. Large-format interior photography, a sunlit living room and an elegant dining setting, paired with smaller lifestyle vignettes, let readers envision the finished residences rather than just the architecture, while the closing pages carried pricing, sales gallery details, and a QR code inviting readers to “View Our Vision Coming To Life.” The spread ran in Naples Illustrated for April 2026, reaching the publication’s affluent, design-minded readership at a critical point in the community’s sales cycle. The spread was effective because it used its expanded format to build genuine urgency around a closing opportunity, giving readers both the emotional pull of the finished lifestyle and the practical detail needed to act.