Best WebsiteMARKETING
Developer
As STOCK launched its first custom homebuilding presence outside Southwest Florida, Stock Custom Homes West needed a website built from the ground up to introduce an entirely new market to the brand. The objective was to give prospective buyers an interactive, intuitive way to explore STOCK’s growing body of work across the Mountain West, spanning Jackson Hole, Big Sky, Yellowstone Club, and Flathead Lake, regions defined by a different architectural language and buyer expectation than STOCK’s Florida portfolio.
The site was organized around STOCK’s completed and in-progress homes in each location, pairing renderings, photography, and project descriptions so visitors could explore the breadth of the company’s mountain-region work location by location. Contact forms and sales office information were built directly into the experience, giving prospective buyers and brokers a clear path to connect with the team behind this new chapter of the STOCK name.
The site was effective because it gave a brand-new geographic expansion a clear, navigable introduction across four distinct markets in a single experience, letting visitors compare and explore STOCK’s mountain-region portfolio with the same ease they’d expect from a single-property site, while signaling the company’s confidence as it establishes itself in an entirely new region of the country.