Best Newspaper AdMARKETING
Developer/Community
The target market for this community are people from the mid-west and the northeast looking for a second home in the Southwest Florida area. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking for a luxury residence in a community that will provide a social and active lifestyle.
Caymas is an exceptional new lakefront community of 457 single-family residences ranging in
size from 2,400 to over 4,000 square feet set on 700 magnificent acres in a prime Naples location. Caymas will offer an incomparable waterfront lifestyle featuring a spectacular 30,000-square-foot social clubhouse with indoor and outdoor dining, an amazing pool complex, tennis and pickleball courts, kayak launch and much more ….all in a sensational waterfront setting.
The Naples Press, which is published weekly on Fridays and mailed to 12,000 high net worth homes in the Naples area, offered a series of special ad in February during the height of the season in Naples and it correlated beautifully with the Grand Opening of our community. The series of ads allowed us to illustrated the different aspects of the community. The Cover of the publication was a bold statement about the Grand Opening Weekend at Caymas. The following ads were a series of full pages and smaller ads that allowed us to highlight specific and different aspects of the community; residential offerings, clubhouse and the amenities and a QR code that sends the viewer to the website all with consistent message of Grand Opening.
