Best Newspaper AdMARKETING
Developer
Kalea Bay is a luxury high-rise located in Naples, FL. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Kalea Bay offers spacious, luxurious residences with gorgeous, unobstructed views of the Gulf of Mexico.
As Kalea Bay looks to sell its 5th and final high-rise, Tower 500, Soave Real Estate needed a print ad that broke through the noise of other Naples condominium advertisements while showcasing the last opportunity to live in this one-of-a-kind community.
The “Paradise” print ad immediately captures attention with a striking image of residents enjoying Kalea Bay’s elevated resort lifestyle against a backdrop of endless Gulf views. Centered around the headline, “Why just visit paradise when you can live it,” the ad positions Kalea Bay as more than a luxury residence, it presents an opportunity to make a vacation lifestyle a permanent reality. Supporting imagery highlights the community’s world-class amenities, including rooftop recreation, wellness spaces and breathtaking waterfront surroundings. The copy reinforces the exclusivity of Tower 500 as the final opportunity to own within Kalea Bay, encouraging prospective buyers to move beyond occasional escapes and embrace the unparalleled lifestyle that awaits every day.
After this ad ran in local newspapers such as FL Weekly and Naples Daily News, Kalea Bay saw a record number of sales and Tower 500 is now 70% sold.