Best Office/Commercial ProjectCOMMERCIAL
Builder/Remodeler
Over $5,000,000
Prime Social brings a landmark luxury dining destination to the rooftop of 5th Avenue in Old Naples, delivering a $10.3 million, 7,263-square-foot experience that is as architecturally striking as it is technically extraordinary. Targeting Naples’ luxury hospitality market, the project sets a new standard for upscale dining design in Southwest Florida.
From the street, Prime Social commands attention. Its rooftop presence adds a bold new dimension to one of Naples’ most iconic corridors, with lush tropical landscaping, dramatic lighting, and a design aesthetic that feels simultaneously festive and refined. The curb appeal is immediate and intentional, drawing guests upward into an experience that begins at the ground-floor entrance and builds with every step.
The space planning reflects a deep understanding of how luxury hospitality guests move, gather, and linger:
– Indoor dining areas offer an intimate, elegantly finished environment with curated material selections and a warm, social atmosphere
– Outdoor balcony seating captures panoramic views of downtown Naples, framed by tropical plantings that create a lush, resort-influenced canopy overhead
– A state-of-the-art commercial kitchen anchors back-of-house operations, designed to support a high-volume luxury restaurant without compromising the guest-facing aesthetic
The architectural achievement here is inseparable from the construction quality required to realize it. Building atop two existing structures demanded significant structural engineering, retention system replacement, and precise crane operations within an extremely constrained urban site. Early coordination with city officials, utility providers, and the fire marshal ensured the design vision was executed without compromise.
The result is a rooftop destination that has redefined the 5th Avenue skyline, a project where the complexity of execution only raised the standard of the finished product.