Best WebsiteMARKETING
Builder/Remodeler
This website redesign set out to transform a dated company site into a modern, functional, and strategic digital headquarters that reflects the quality, culture, and capabilities of a leading construction firm. The project was led in-house by the marketing department, which oversaw every stage, from brand positioning and audience analysis to UX strategy and content development.
The primary objective was to create a future-proof website that would authentically showcase the firm’s project portfolio, elevate its reputation for operational excellence, and tell the story of the team behind the work. The site was completely reimagined to reflect the company’s people-first values and construction expertise, using a thoughtful blend of clean design, intuitive navigation, and messaging that balances sophistication with approachability. The process included internal audits, interviews with team members, and competitor benchmarking to ensure every element supported the firm’s reputation for craftsmanship and collaboration.
The website was designed to serve multiple core audiences, including commercial real estate developers, design professionals, subcontractors, and project collaborators across the Southeastern U.S. Every component, from project pages to team bios, was tailored to help users quickly understand who the company is, how it operates, and why its work stands out.
A number of unique features help the site stand apart. It integrates seamlessly with the firm’s cloud-based operating system, streamlining updates and internal coordination. The portfolio is now presented with greater clarity and visual impact, highlighting both the scale and detail of completed work. Content throughout the site moves away from industry jargon, instead emphasizing storytelling, craftsmanship, and the human element behind each build. Fully responsive and optimized for all devices, the site invites deeper engagement with the firm’s mission and work.
Since launch, the website has elevated the company’s digital presence dramatically. Feedback from partners, clients, and internal stakeholders has been overwhelmingly positive. Leadership now views it as one of the most effective and enduring marketing efforts to date – a platform that not only looks better, but more powerfully communicates who the company is and what it stands for.