Best Social Media MarketingMARKETING
Agency
Homes of Build is an original video campaign series showcasing the most inspiring custom homes and craftsmanship in our industry. Every episode celebrates the creativity of builders, architects, and designers through an in-depth walk-through of a stand-out project, spotlighting distinctive designs and the stories behind them.
Goals:
– Elevate awareness of exceptional talent in our industry.
– Produce visually engaging content that resonates with affluent consumers and connects industry professionals.
– Position as leading resource for showcasing design and construction excellence.
How objectives were met:
– Comprehensive Walk-Throughs: Each episode (approx. 8–15 minutes) gives viewers an insider’s perspective, highlighting design intent, construction methods, and project challenges.
– Recognition for All Contributors: Subcontractors and project partners are credited on screen, ensuring their work is showcased and acknowledged.
– Strategic Promotion: Following the full-length feature, a series of short-form reels are produced and distributed through a combination of organic posts and targeted paid campaigns. All project partners are added as collaborators to expand reach and encourage cross-promotion.
– Distribution: Videos are promoted on YouTube and all social media channels, and email to drive strong viewership and inquiries from both industry peers and luxury buyers.
Target:
– Industry Professionals: Architects, builders, designers, and contractors seeking to align their brands with best-in-class projects.
– Affluent Homeowners and Enthusiasts: High-net-worth individuals looking for inspiration and trusted partners for their build or renovation.
Unusual constraints and opportunities:
– Geographic Range & Weather: Homes in diverse locations required careful logistics for filming and scheduling. Due to unpredictable weather conditions, our shoots in Southwest Florida were frequently postponed or required last-minute adjustments. In particular, Hurricane Milton caused significant delays and logistical challenges, reinforcing the need for flexible production planning in the region.
– Storytelling Consistency: Each video had to balance a consistent tone and quality while honoring each project’s unique character.
– Privacy and Coordination: Gaining access to high-profile properties and aligning all contributors required trust and collaboration.
Unique and outstanding features:
– Cinematic storytelling combining beautiful visuals, interviews, and details that go beyond standard real estate tours.
– Diverse architectural styles from contemporary retreats to coastal homes.
– Emphasis on custom features in each home and region specific requirements (hurricane compliant practices).
– A collaborative approach that elevates everyone involved in each project.
In Southwest Florida we had the honor of showcasing the work of:
– Bonura Custom Homes
– Clive Daniel Home
– DSDG Architects and Trinity Custom Homes
– Gulf Coast International Properties, Stofft Cooney Architects, and The Williams Group
– McGarvey Custom Homes
– Stofft Cooney Architects and Equinox Construction Group
– Waterside Builders and MHK Architecture
Reaching an audience of over 20M, Homes of Build sets a new standard for luxury home video storytelling and promotion, connecting audiences to the people and ideas shaping North America’s most extraordinary residences.