Best Newspaper AdMARKETING
Agency
Harbour House is an exclusive new residential project located on Naples’ Gulf Shore Boulevard. Limited to only 14 luxurious residences starting from $6.5 million, Harbour House offers an unparalleled lifestyle of sophistication and coastal elegance.
To capture the essence of this extraordinary development, the project’s developers partnered with B-Squared Advertising to create a refined print advertisement designed to elevate awareness and reinforce Harbour House’s unique story within prominent local publications.
Centered around the headline “Anchored in Tradition,” the ad delivers a dual message that is both meaningful and memorable. It speaks to the historic significance of the site, formerly home to the Naples Harbour Club, while simultaneously referencing the exclusive boat slips and direct water access that define the Harbour House lifestyle. Visually, the composition pairs classic nautical imagery with elegant architectural renderings, creating a seamless connection between past and present.
The result is a sophisticated piece that not only captures attention but also communicates depth, heritage and lifestyle in a single impression. As part of the broader campaign, this print ad helped establish Harbour House as a landmark reborn, contributing to strong market awareness and supporting the project’s early momentum, which saw sales surpass $10 million in the first month of the launch.