Best MagazineMARKETING
Builder
Rebranded and expanded in 2026 to London Bay Living, this 84-page luxury lifestyle, architecture and design magazine reflects the unique brand evolution of homebuilder and developer London Bay and its passion for thoughtful design, a deep connection to Southwest Florida and commitment to creating places that enrich how people live.
With an emphasis on aspirational storytelling and an upscale aesthetic featuring professional photography, dramatic white space and a sophisticated color palette, the coffee-table magazine provides a tangible, immersive format that’s not overtly promotional. It also complements the visuals and content of the company’s redesigned website while providing a physical and tactile experience for our discerning readers.
Balancing compelling editorial with strategic marketing objectives and calls to action, London Bay Living introduced the first physical expression of the new brand identity following the website launch. Also available online, the magazine differentiates London Bay from an increasingly competitive luxury market, reinforcing the company as a leader in luxury homebuilding, development and placemaking defined by thoughtful design, craftmanship, lifestyle and community impact.
The overarching goal was to create a reimagined publication that strengthened positioning, supported measurable business impact and deepened audience engagement among affluent prospective buyers, homeowners and industry stakeholders. Replacing its 64-page predecessor, the magazine also features QR codes connecting readers via smartphone to London Bay’s website portfolio. It also incorporates leadership perspectives, the philosophy behind The Beauty of Here brand and London Bay’s philanthropy throughout Southwest Florida.
Of the 2,000 copies printed, 750 were direct-mailed to targeted recipients, with additional distribution through community presentations, client meetings and London Bay’s various sales centers and communities.
The inaugural issue of London Bay Living achieved an extraordinary return on investment. Digitally, the launch campaign reached 31,368 email recipients, generating a phenomenal 9.78% open rate and a 30.38% click-through rate, alongside 1,095 unique digital views. Sales teams also confirmed the publication elevated brand perception and sparked deeper client relationships.