B-SQUARED ADVERTISING – B-Squared Bird Campaign

B-Squared Advertising, founded in 2001, is a recognized leader in public relations, marketing, and communications for clients at the local, regional, and international levels. With a track record of creating exponential growth and over 450 industry awards to its name, the agency continues to push creative boundaries.

To connect with current clients and attract new audiences—particularly in the homebuilding and real estate industries—B-Squared launched its 2024 Summer Campaign: a bold, bird-themed email marketing initiative designed to take flight. This five-part e-blast series featured dynamic bird imagery paired with benefit-driven headlines like “Spread Your Wings,” “Finish Strong,” “Get More Attention,” and “Hungry for New Ideas?”—each reinforcing the agency’s commitment to helping clients soar above the competition.

The campaign highlighted B-Squared’s full suite of services, including branding, digital strategy, PR and media buying. Across the five emails, there were 1,058 delivered with a total 735 total opens, resulting in an overall open rate of an unheard of 70%. The campaign significantly outperformed industry averages. Following the campaign, B-Squared saw a measurable increase in client inquiries, further cementing its reputation as a go-to creative partner for businesses looking to elevate their marketing.