Stock Development – Caymas

In a competitive luxury real estate market, television remains a powerful medium for capturing attention and building emotional connection. For Caymas, a new lakefront community in Naples, the commercial titled “The Art of Living Vibrantly” was developed to reflect a bold lifestyle vision centered around natural beauty, wellness, and resort-inspired living.

Subtle yet effective, the ad integrates architectural imagery, including glimpses of ten designer-decorated model homes now open. These scenes underscore the level of craftsmanship and design available, without distracting from the lifestyle story. Viewers are introduced to the major amenities under development, including a 30,000-square-foot clubhouse and an expansive sports park that will offer pickleball, tennis, and dog-friendly areas. These details position Caymas as a destination for buyers seeking more than just a beautiful home, but a complete, amenity-rich experience.

The commercial uses a warm and inviting color palette paired with fluid editing and light-infused cinematography. The voiceover guides the viewer through the experience with a calm, energetic tone, concluding with a strong call to action encouraging visits to the Caymas sales center. The ad ran across television and streaming platforms throughout Southwest Florida and key feeder markets during peak season, reaching motivated buyers during decision-making periods.

The result is a commercial that is visually appealing, emotionally resonant, and strategically positioned. It captures the lifestyle Caymas offers while building excitement around what is to come. More than a promotional tool, it was a catalyst for strong early interest, generating qualified traffic and brand awareness. This spot successfully brought the Caymas vision to life and helped define its place in the Naples luxury market.