Best Newspaper AdMARKETING
Developer/Community
For Caymas, one of Naples’ most anticipated new lakefront communities, the ad focused on showcasing the vibrant lifestyle and amenity-rich vision coming to life. The dual headlines, “10 Designer-Decorated Models Now Open” and “The Talk of the Town” captured the attention of luxury-minded buyers eager to explore something new and exciting. Rather than relying on renderings, the ad featured a curated mix of real photography: a front elevation shot of a completed home, two interior images (a designer kitchen and living room), and two aspirational lifestyle photos. Together, these visuals grounded the ad in reality and highlighted the design, craftsmanship, and livability that define Caymas.
The supporting copy invited readers to visit the newly opened model homes and provided a preview of the world-class amenities coming soon. It spotlighted the forthcoming sports park, which will include pickleball and tennis courts, dog parks, and more, appealing to active lifestyle buyers. It also teased the soon-to-begin construction of the clubhouse, which will feature indoor and outdoor dining, a state-of-the-art fitness center, movie theater, golf simulator, and resort-style pools. This forward-looking message conveyed momentum and growth while reinforcing the premium lifestyle that sets Caymas apart in the market.