Best NewsletterMARKETING
Agency
Wilson Creative Group developed a sophisticated, strategically designed newsletter campaign for long-standing client The Lykos Group. Known for their seamless integration of architectural design, construction and interior detailing, Lykos needed a refreshed digital communication tool matching the refinement and clarity of their all-inclusive design-build process, as well as the inviting and comfortable nature of their team.
This featured e-blast was crafted to mark a pivotal moment—the launch of Lykos’ new logo and brand concept—while also reinforcing brand consistency, celebrating their 35-year legacy and driving deeper engagement with a discerning Southwest Florida audience.
The layout introduces an editorial-style approach, with a structured yet flexible format accommodating project spotlights, thought leadership, behind-the-scenes insights and event announcements. Visually, the design maintains a balance between modern sophistication and approachability—mirroring the Lykos brand. Wide image placements, carefully layered typography and clear calls to action ensure each edition feels curated and dynamic without overwhelming the reader.
In addition to highlighting the company’s rebrand, this eblast offers updates on current projects, showcases luxury remodels, and includes nods to local dining and real estate—all while subtly reinforcing Lykos’ values of craftsmanship, integrity and transparency. It also strengthens community connection by sharing content relevant to the broader Southwest Florida audience, not just Lykos clients.
The strong response—reflected in open and click-through rates, direct website visits and positive client feedback—demonstrates the effectiveness of this single edition as both a brand milestone and a content-rich communication tool.
By transforming a routine email into a refined brand experience, Wilson Creative Group has created a newsletter series informs, inspires and reinforces the Lykos commitment to excellence.