Best Sales CenterPRODUCT DESIGN
Builder/Remodeler
Located on a corner lot in the heart of Marco Island, this model home was designed to serve as both an elegant showcase and an operational sales center. Though built on a larger corner lot, the home itself was intentionally designed to fit within the dimensions of a standard 80′ x 110′ lot, highlighting its versatility for clients seeking to build on typical island lots.
Target Market:
-Upscale homebuyers relocating or retiring to Marco Island
-Clients interested in custom homebuilding on their own lot
-Realtors representing buyers looking for high-quality, coastal-inspired design
Project Opportunities & Constraints:
-The objective was to demonstrate how a luxury coastal home can feel spacious, functional, and elevated, even within standard lot constraints.
-The design had to balance visual impact with realistic scalability, ensuring clients could envision it on their own property.
Marketing Objectives & How They Were Met:
-Position the model as a lifestyle-driven sales center, inviting, approachable, and aligned with the coastal Marco Island market
-Allow clients to fully experience finishes, layout flow, and indoor/outdoor living in a real world setting
Achieved through:
-Strategic furniture staging to define spaces without clutter
-Use of natural light and sightlines to guide visitors through the home
-Integration of real features, not theoretical upgrades, what clients see is what they can expect
Unique and Outstanding Features:
-14′ coffered ceiling in the great room, 12′ in main living areas, and 10′ in all bedrooms, offering a true sense of scale
-Seamless flow from interior to the exterior lanai and pool area, ideal for showcasing outdoor living
-Neutral, modern coastal finishes with mass appeal, timeless yet market relevant
-Designed to function as both a sales tool and a fully finished home that resonates with real buyers
This model home transforms the sales experience into a personal, tangible journey—proving that great design sells itself.