Harwick Homes – E-blast Campaign

The Lykos Group is a fast-growing specialized luxury builder based in Naples, Florida, serving all of Collier County. It has provided homeowners in Southwest Florida with custom homes and complete renovations since 1991. The Lykos team pride themselves on bringing the highest-quality luxury homes to life and making the entire process as rewarding as possible for clients and their construction teams alike. 
 
We were tasked with creating an informational handout, brochure and pocket folder showcasing The Lykos Group and its custom residential projects on Marco Island. To help build the client’s collection of sales tools and highlight its work, this project was to include a piece to be used primarily as a handout to be placed in an accompanying pocket folder. The goal is to communicate that the company is reputable, trustworthy and consistently creating a great product, thereby building the The Lykos Group’s reputation as the area’s custom homebuilder of choice. 
 
The informational handout is 8.5” x 11” in size, featuring stunning imagery with compelling copy emphasizing —for end users, real estate professionals and investors —the advantages of working with The Lykos Group. The handout establishes trust and credibility through brief messaging highlighting the company, its reputation and its market tenure. 
 
The eight-page, bi-fold brochure focuses on Marco Island living and The Lykos Group’s ability to provide stunning custom homes in this location. The size of the brochure, as well as its white front cover, were chosen in order to stand apart from the rest of the pieces that accompany the company’s pocket folder package. The architectural line drawing on the front cover was selected as a means to illustrate that Lykos handles everything when it comes to building a custom home.  
 
The following pages, emphasized by compelling photography and concise language, describe the reasons to buy and build on-island. Since President Tom Lykos maintains a core belief in treating every client like a friend, page three features a QR code which leads readers to learn more about why he personally believes Marco Island is Southwest Florida’s best value.