Our overall goal for our social media marketing this year was to develop a holistic approach to increase our reach over several platforms and be the highest engaged builder across those platforms. As of July 31st, we have a total reach of over 125,750 people over Facebook, Instagram and YouTube alone. We performed a comparative analysis of our largest local competitors on the most popular platforms for the industry and the results can be viewed in the results attached (Social Media Marketing Submission.PDF) Our secondary goal for our social media marketing was to enforce our mission statement of We Build Better Lives for Our Team, Our Clients, and Our Community. We continue to showcase this mission on our social media by sharing luxury custom homes for our Clients, and ensuring our Team is the best they can be, while continuing to be involved in the Community.
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