Seaglass at Bonita Bay is a luxury tower inspired by Naples and Bonita Beach’s relaxed, yet sophisticated waterfront living. This elegant 27-floor high-rise offers pristine Gulf Coast views, and luxury features making living at Seaglass feel like a five-star resort. On behalf of the developer, the agency launched an ongoing social media marketing campaign for Facebook and Instagram to highlight Seaglass’s ample unique floorplans, coastal interior design and panoramic views for the local and out-of-market audience as well as area REALTORS®. The campaign proves Seaglass is a coastal gem worth calling home. It features breathtaking visuals of the tower nestled within Bonita Bay’s beautifully landscaped terrain, offering unparalleled views of the Gulf of Mexico and Estero Bay. By sharing photos of outdoor trails and spacious floorplans filled with natural light, the campaign highlights the serene lifestyle and beauty experienced at the tower. The copy invites readers live their slogan Experience the beauty of today, tour the residences and unwind in the rejuvenating Gulf breeze. Campaign efforts include creating and managing Seaglass’s Twitter, Facebook and Instagram pages, creating organic posts, leveraging hashtags, responding to comments, engaging with users and more. And in addition to promoting the tower, the campaign also shares updates and events taking place for all residents of Bonita Bay. As a result of these efforts, it continues to attract new followers and increase brand engagement.
© 2021 CBIA Sanddollar Awards.