This community built within the gates of Bonita Bay is one of the finest luxury high rises to come to Southwest Florida. With an unsurpassed list of amenities such as day cabanas, a theater with built-in raised bar seating and popcorn machine, fitness center with massage, steam room, locker rooms and poolside day beds, residents at this community are sure to experience a level of luxury Southwest Florida has never seen before. Additional amenities include expansive waterfront views and extraordinary appointments that come standard with every condominium and a premier location just minutes from Naples and intimately close to miles of pristine beaches. For all builders and developers, the COVID-19 pandemic was and is an ongoing challenge when it comes to advertising. When the shelter-in-place order was mandated, the community creatively pulled their dollars from print and other traditional forms of advertising and invested them into their e-marketing campaign. With more people online than ever, they were able to adjust their marketing strategy to address the situation in a lighthearted way and remind customers that they were still available despite the pandemic. Before and after the shelter-in-place order, the community maintained a strong presence online by posting on social media which resulted in an increase in engagement and followers, continued their Facebook and Instagram ad campaigns as well as their Google advertisements and retargeting offers. One Facebook ad alone generated over 25,000 views. Overall, the community’s e-marketing campaign brought 32,568 new visitors to their website.
© 2020 CBIA Sanddollar Awards.