Best Overall Campaign


This community, which is built within the gates of Bonita Bay, is one of the finest luxury high rises to come to Southwest Florida. With an unsurpassed list of amenities such as day cabanas, a theater with built-in raised bar seating and popcorn machine, fitness center with massage, steam room, locker rooms and poolside day beds, residents at this community are sure to experience a level of luxury Southwest Florida has never seen before. Additional amenities extraordinary appointments that come standard with every condominium and a premier location just minutes from Naples and intimately close to miles of pristine beaches. The community launched its 2020 campaign with the release of its website. This sleek, modern and easy-to-navigate website became the first impression for potential buyers and the community wanted to ensure they continued to make a good one. From here on, the materials created to represent the builder followed this design. Not only did it make the company recognizable across all platforms, but it also demonstrated a level of quality and consistency for its brand. The community targeted its market as affluent individuals who own multiple homes and began to reach them across all platforms from print, to online advertising and television campaigns. The increased reach and consistency of the materials produced resulted in an increase in leads and sales. Overall, the community saw 32,568 new visitors to their website from January – June and sold 33 homes, resulting in $116,635,600 in sales.

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