Best Newspaper Ad

Agency

Kalea Bay is a luxury residential high-rise located on Vanderbilt Drive just north of Wiggins Pass Road in North Naples. Kalea Bay offers an uncomplicated, luxury coastal lifestyle. Its unique rooftop terrace features an open-air fitness center, sky lounge and negative-edge pool with breathtaking views. Har-Tru tennis courts sit adjacent to an 88,000-square-foot Amenity Center, where there are three more pools, drink and dining options and a sprawling deck. The residences of Kalea Bay were designed with peace, comfort and convenience in mind to create a rich, carefree lifestyle. Kalea Bay residents enjoy spacious lanais, private elevators that lead directly into each residence, high ceilings, floor-to-ceiling window walls and all master suites, kitchens and main living areas face out to the water. Kalea Bay targets affluent individuals who are looking for a possible second or third home, offering spacious, luxurious residences with gorgeous, unobstructed views of the Gulf of Mexico. With a total of 5 towers at buildout, Kalea Bay had record sales in 2019. The challenge for every developer though, was how to continue these sales into 2020. With fast-paced sales in Tower 200, the developer released its third tower which helped ride the wave of excitement into 2020 despite a global pandemic. Kalea Bay’s “Appreciate” ad was a reminder to future residents just how much they will love their quintessential lives in this gulf-front project. Striking drone photography visually illustrated the unparalleled views at Kalea Bay, while copy served to paint the rest of the picture for readers. Despite COVID-19, the developer reported record sales in May of 2020 as the rest of the world was locked down in quarantine.

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