Best TV Commercial

Agency

Kalea Bay is a luxury high-rise located in North Naples, FL. Targeting affluent individuals who are looking for a possible second or third home, Kalea Bay offers spacious, luxurious residences with gorgeous, unobstructed views of the Gulf of Mexico. With a total of 5 towers at buildout, Kalea Bay had record sales in 2019. The challenge, however, was how to continue these sales into 2020. Fortunately, with fast-paced sales in Tower 200, the developer released its third tower which helped ride the wave of excitement into 2020 despite a global pandemic. Kalea Bay�s 2020 television spot promised a lavish life of luxury to those who purchased a spectacular unit in one of the towers. With guaranteed access to a group of like-minded, affluent friends, unmatched views from their homes and amazing rooftop amenities, Kalea Bay created a television spot that captivated their target market and inspired them to elevate their lifestyle with a new residence.

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