Innovation, craftsmanship and expert installation of cabinetry are the key elements behind EDGE. With deep experience and a wealth of talent, the EDGE team is known as much for their collaborative relationships as their collective success. Their services include custom cabinet design, space planning and remodeling. The agency produced this interactive website, positioning the company as bold and innovative as their installations. It features modern and fresh graphics to separate themselves from their competition. Upon visiting the homepage, an animation of EDGE’s logo opens like a cabinet. Sliders move across the page with headlines, including LEADING EDGE RESULTS. Copy continues throughout the website, informing readers about their bespoke designs, philosophy and services. Blacks and whites are common colors throughout the website, portraying a dramatic effect to express the company’s confidence. Simplified and fresh, the graphics and layout allow the reader’s eyes to rest on their masterful custom work, blending beauty and function. The website’s information and layout are displayed with simplicity in mind too, optimizing for mobile and desktop. Tabs organize information at the top of the website into: Home, Services, Team, Gallery, News, Contact. As visitors browse throughout the pages, they’re assured their home will make a statement with EDGE’s expertise in numerous ways.
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