Best Social Media MarketingMARKETING
Agency
Wilson Creative Group (WCG) effectively harnessed the power of social media to build and enhance The Huxley’s brand, bringing its ultra-luxurious residential condominium development to the forefront of the market in downtown Naples. Through a carefully crafted social media strategy, WCG has showcased The Huxley’s exquisite residences, unique selling points, and the lifestyle it promises, significantly boosting its visibility and engagement among potential buyers.
Campaign Achievements (September 1, 2023 – April 30, 2024):
Overall Reach: 108,637 (an 835.6% increase)
Content Interactions: 281 (100% increase)
Link Clicks: 6.9k (100% increase)
Organic Reach: Increased by 100% to 1,505
Platform-Specific Results:
· Facebook:
Reach: 108.6k
Visits: 1.4k (3.5k% increase)
Follows: 22 (1k% increase)
· Instagram:
Reach: 38.1k (17.8k% increase)
Visits: 1.7k (341% increase)
Follows: 257
WCG’s social media management for The Huxley leveraged engaging content, high-quality visuals and strategic messaging to promote the development’s key attributes:
New, custom-finished residences: Showcasing bespoke finishes and the promise of a future-ready residence, with move-in availability in two years.
Prime location: Emphasizing the coveted location west of US 41 in Old Naples, just blocks from the beach and Fifth Avenue.
Luxurious lifestyle: Highlighting expansive square footages, maintenance-free living and extensive garage parking/storage, appealing to the high-wealth demographic.
Exclusive community: Reinforcing the exclusivity and refinement of The Huxley.
WCG’s social media content addressed frequently asked questions and cleared up misconceptions, such as the extent of customization available and the developer’s credentials. This transparency helped build trust and credibility among potential buyers.
The social media campaign reflected The Huxley’s core values of providing ultra-luxurious, expansive and meticulously appointed residences, emphasizing its unique selling proposition combining the freedom to explore Naples’ top attractions with the privacy, exclusivity and convenience of a custom condominium.
Short-term, the goal was to establish The Huxley as a recognized name among high-end investors and agents. Long-term, the aim was to sell all eight residences within a year. The significant increase in reach, engagement and website visits indicates that WCG’s social media strategy is on track to achieve these goals.
Wilson Creative Group’s social media management for The Huxley is an example of powerful, targeted, high-quality digital marketing. By leveraging the strengths of social media platforms, WCG effectively built The Huxley’s brand, engaged a high-wealth demographic and set the stage for the successful sale of its exclusive residences.
