Best WebsiteMARKETING
Agency
At completion, Metropolitan Naples will fulfill a long-held vision for one of Collier County’s highest-profile parcels of land at the entry to the City of Naples. This mixed-use destination at the intersection of Fifth Avenue South and Davis Boulevard is expected to continue the transformation of Fifth Avenue South moving eastward with its enviable selection of luxury and lifestyle pursuits. The crown jewel of the community will be Aura at Metropolitan Naples, an exclusive 15-story condominium, featuring 56 two-, three- and four-bedroom exquisitely appointed residences expected to range in price from $1.9M to over $6M.
MetropolitanNaples.com is the single most comprehensive resource on the project, with a focus on Aura as it will be the first structure on the site. Completely custom, the entire UI/UX has to be designed twice to allow for mobile friendly experience. Hero imagery and sharp, high-definition renderings dominate every page. Slider images lure visitors to areas of interest on the website including amenities and floor plans. Copy content is portioned elegantly and stylishly written. Parallax special effects on multiple pages add an interesting sense of motion to still photography. Mobile-friendly design makes it easily scrollable on a portable device.
The most captivating feature on the site is the Virtual Residence Selector allowing visitors to browse floor plans as well as narrow their search by indicating preferences with fingertip ease. It displays if a unit is “Reserved,” “Sold” or “Available” instantaneously from the CMS with status data entered directly by our client. Renderings enlarge depending on which unit is selected. Visitors can also download a digital version floor plans they favor.
Site visitors can also launch both VoIP phone calls or send emails to the sales team with a single click from the callout box anchored in the lower right of the home page.
