Best BrochureMARKETING

At completion, Metropolitan Naples will fulfill a long-held vision for one of Collier County’s highest-profile parcels of land at the entry to the City of Naples. This mixed-use destination at the intersection of Fifth Avenue South and Davis Boulevard is expected to continue the transformation of Fifth Avenue South moving eastward with its enviable selection of luxury and lifestyle pursuits. The crown jewel of the community will be Aura at Metropolitan Naples, an exclusive 15-story condominium, featuring 56 two-, three- and four-bedroom exquisitely appointed residences expected to range in price from $1.9M to over $6M. 
The multicomponent sales kit stylishly communicates the lifestyle appeal of Aura, distributed by the condominium sales team to homebuyers as well as top-performing luxury Realtors. Spot gloss on the pattern created by the MN icon mirrors luxury brand merchandise. Opaque white ink on top of paper stock adds a clean subtle “pop.” Die-cuts are strategically located to highlight the heroic shot of the tower. The one on the fold underscores the line, “Be the first” to make the client feel like a VIP. 
Unique architectural lines make a visual connection to the brand ad campaign. These lines also lead the reader’s eye across the page as if through a grid typical in a major city —the defining personality of this destination. The exquisite folded brochure (with an un-glue closure on the back for easy access to its contents) features a pocket to hold inserts showcasing amenities, floor plans and residential finishes. A tip-out area map insight highlights the enviable location with an extensive list of upscale shopping, dining and recreational destinations.