Best NewsletterMARKETING

At completion, Metropolitan Naples will fulfill a long-held vision for one of Collier County’s highest-profile parcels of land at the entry to the City of Naples. This mixed-use destination at the intersection of Fifth Avenue South and Davis Boulevard is expected to continue the transformation of Fifth Avenue South moving eastward with its enviable selection of luxury and lifestyle pursuits. The crown jewel of the community will be Aura at Metropolitan Naples, an exclusive 15-story condominium, featuring 56 two-, three- and four-bedroom exquisitely appointed residences expected to range in price from $1.9M to over $6M. 
The monthly e-newsletter focuses on promoting condominium reservations by highlighting the astonishingly unique amenities (such as the infinity pool 160 feet up on the rooftop with views as distant as the Gulf of Mexico), the range of floor plans (including five highly coveted penthouses), the lifestyle (promised by Aura’s location close to Fifth Avenue South, Naples Airport and the beaches) as well as the ease of contacting or visiting the Sales Gallery. 
Each issue capitalizes on captivating hero photography, with some in an animated GIF format, creating motion and more dynamic reading experience. Convenient links allow readers to visit relevant pages on the site. Above all, the e-newsletter entices readers to brows and compare units with the Virtual Residence Selector, a custom plug-in allowing them to effortlessly explore availability with fingertip and download floor plans they favor.