Best MagazineMARKETING

Since its founding in 1958, John R. Wood Properties has evolved into a formidable luxury real estate brand with more than 650 best-in-class agents in 21 offices, from Marco Island to Pine Island. To reinforce its leadership position in the luxury sector and remind highly affluent clients of the brand’s pre-eminence representing homes priced at $1 million and up, the renowned brokerage and long-time client turned to us to write and design one of their most influential publications, the Annual Luxury Report, from cover to cover. 
The magazine opens with a message from the company president on the status of the luxury residential market for the year just ended. For an audience of high-net-worth buyers and sellers, the magazine underscores John R. Wood’s analysis capabilities and thought leadership on where prices and sales are headed—as well as predictions for growth. 
Additionally, the most prestigious neighborhoods and communities in Collier and Lee counties are described in appealing detail, along with pertinent statistics relevant to each. Given more than 1,000 individuals relocate to Florida every day, this publication familiarizes newly arrived luxury prospects as well as anyone unfamiliar with the area on where they might focus their home search. 
John R. Wood’s elite agents rely on the Annual Luxury Report as a sales and listing presentation resource as its wealth of information convinces readers of the brand’s expertise and leadership in the luxury real estate sector.