Wilson Creative Group – EDGE Inner Ambitions :15 Sec TV Spot

As a premier custom cabinetry, closet and interior design firm, EDGE chose Naples’ most high-profile and brand developing agency in Naples, Florida; WIlson Creative Group. Given EDGE’s most discerning clientele and among intensely competitive landscape of Southwest Florida’s high-end interior design, planning and custom furnishings businesses, WIlson Creative Group recommended to enhance the exposure of the brand through well-crafted TV commercials. With WCG at the helm, The brand’s aesthetic is able to best be portrayed through this medium.

The “Inner Ambitions” TV commercial produced for this client sums up the brand’s dedication to luxury, quality craftsmanship and teamwork. It reiterates EDGE’s expertise and passion, building trust and positioning it as Southwest Florida’s best choice for custom cabinetry, closets and interior design. It also emphasizes the ability to visit and walk-in their beautiful showroom and portrays how the team’s combined skills and ambitions lead to sophisticated design solutions for affluent clientele. Contrast and highlight communicates behind-the-scenes efforts and final results, emphasizing the journey from concept to completion. The ad’s minimalist, modern aesthetic reflects EDGE’s brand identity, and appeals directly to its affluent target audience.

Filmed onsite at an EDGE home and in the new showroom, the 15-second commercial features black and white footage of the EDGE team at work, contrasted with colorful shots of completed projects and satisfied clients. Illustrating the synergy between the team and its clients, the voiceover narrates a story of collaboration and ambition, while a musical score emphasizes the brand’s elegance and sophistication. Authentic, high-quality visuals reflect its real-world impact.

By focusing on the team’s inner ambitions and the outcome of clients enjoying their residence design by EDGE, the commercial creates an emotional connection emphasizing the personal investment and satisfaction inherent in every project.

Viewers are directed to visit EDGE’s showroom, explore the website and contact EDGE to begin their own design journey