At completion, Metropolitan Naples will fulfill a long-held vision for one of Collier County’s highest-profile parcels of land at the entry to the City of Naples. This mixed-use destination at the intersection of Fifth Avenue South and Davis Boulevard is expected to continue the transformation of Fifth Avenue South moving eastward with its enviable selection of luxury and lifestyle pursuits. The crown jewel of the community will be Aura at Metropolitan Naples, an exclusive 15-story condominium, featuring 56 two-, three- and four-bedroom exquisitely appointed residences expected to range in price from $1.9M to over $6M. 
The logo we designed for Aura springs from its predecessor, the monogram for Metropolitan Naples. We made Aura’s identity distinct and memorable by curating a modern serif font and customizing it, with the name in lower-case letters. The mark conveys fashion and style with a relaxed, exotic quality, effortlessly expressing Aura’s brand personality.