The Ronto Group – Infinity by B-Squared Advertising

Infinity at the Colony is a luxury high-rise condominium located within The Colony in Bonita Springs. Infinity offers a plethora of over-the-top amenities and activities for its residents including access to a 34-acre private sugar sand beach, beautiful panoramic views of the Gulf and partnered memberships with several country clubs in The Colony area. Infinity is the culmination of dedicated designers, architects and builders to bring the newest premier residential destination to SWFL.

Infinity’s logo was inspired largely by the blue waters from the Gulf, while also combining the elevated, contemporary elegance that Infinity at The Colony exudes. Incorporating the classical infinity symbol, with a modern “twist,” the logo was the jumping off point for the overall direction of the advertising campaign as it gently morphs into the Infinity serif text, thereby illustrating that truly there are infinite possibilities at Infinity. Within the first three months of this project, Infinity saw a record-breaking $178 million in sales.