Best E-Marketing CampaignMARKETING Developer/Community
Infinity at the Colony is a luxury high-rise condominium located within The Colony in Bonita Springs. Infinity offers a plethora of cutting-edge amenities and activities for its residents including access to a 34-acre private sugar sand beach, complemented by beautiful panoramic views of the Gulf.
The Ronto Group, developer of Infinity, hired B-Squared Advertising to create an e-marketing campaign consisting of banner advertisements, e-blasts and social media. The banner ads were targeted to high-net-worth individuals on various websites and showcased the incredible lifestyle found at Infinity, as well as the project itself. The e-blasts were used to update buyers, potential buyers, realtors and more on the progress and news of Infinity at The Colony, with a play on the word “Infinity.” Social media calendars included posts 3x per week and featured information on the project, the community at large and timely event-related posts on area happenings.
These e-blasts, on average, reached 4,000 people and saw an average open rate of 40.0%, and click-through rate of 2.0%. The social media reached over 750,000 people (603k on Facebook, 168k on Instagram) and generated more than 22,000 link clicks to its website from April 1, 2022 to March 31, 2023. To date, The Ronto Group has processed sales contracts worth $130,145,000 and Infinity is more than 50% sold.
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