Best NewsletterMARKETING Developer/Community Electronic
Infinity at the Colony is a luxury high-rise condominium located within The Colony in Bonita Springs. Once complete, Infinity will offer a plethora of cutting-edge amenities and activities for its residents including access to a 34-acre private sugar sand beach, complemented by beautiful panoramic views of the Gulf.
The Ronto Group, the developer of Infinity, hired B-Squared Advertising to create a series of e-newsletters to update buyers, prospects, realtors and more on the progress and news of Infinity at The Colony. With a play on the word “Infinity” and amenity-focused themes, these newsletters were well received by their audience as on average, they reached 4,000 people and saw an average open rate of 40.0%, and click-through rate of 2.0%.
One of the main challenges of these newsletters was to excite and inform the recipients of the progress of Infinity, without any real photos. B2 overcame this adversity by using high-definition renderings and project-specific amenity photos. To date, The Ronto Group has processed sales contracts worth $130,145,000 and Infinity is more than 50% sold.
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