The Ronto Group – Infinity by B-Squared Advertising

Infinity at the Colony is a luxury high-rise condominium located within The Colony in Bonita Springs. Infinity offers a plethora of cutting-edge amenities and activities for its residents including access to a 34-acre private sugar sand beach, complemented by beautiful panoramic views of the Gulf.  
 
Infinity opened its sales center in 2022 and began accepting contracts from buyers for its luxurious condominiums. To equip prospects with the information they needed to make a multi-million dollar purchase, The Ronto Group targeted potential buyers in an appealing and personal way through a 3-part direct mailer. With headlines such as “Infinite Grandeur Awaits,” “Infinite Fun Awaits” and “Infinite Perfection Awaits,” a play on the high-rise’s name as well as the luxurious lifestyle within, was created. Each direct mailer highlighted specific amenities and residential features to showcase the amazing project. Renderings of the project clearly illustrated the luxury that “awaits” in Southwest Florida. To date, The Ronto Group has processed sales contracts worth $130,145,000 and Infinity is more than 50% sold.