The Ronto Group – Infinity by B-Squared Advertising

Infinity at the Colony is a luxury high-rise condominium located within The Colony in Bonita Springs. Infinity offers a plethora of over-the-top amenities and activities for its residents including access to a 34-acre private sugar sand beach, beautiful panoramic views of the Gulf and partnered memberships with several country clubs in The Colony area. Infinity is the culmination of dedicated designers, architects, and builders to bring the newest premier residential destination to SWFL. 
 
As sales preparations for Infinity at The Colony began, the developer hired B-Squared Advertising to create a sales brochure that would showcase the new development in all its glory. One of the biggest challenges for this project was that no renderings or photography existed as the building was in the beginning stages of development. B-Squared overcame this challenge by creating a stunning brochure based on the gorgeous views, amenities, and lifestyle that awaited residents of Infinity. The brochure relied upon an “Infinity” theme with copy such as, “Infinite Possibilites, Infinitely Irresistible, Unlimited, Endless” and more. This brochure was distributed digitally as well as in printed format. The piece helped propel sales as Infinity has 65 reservations worth $178,295,000, meaning 68% of the building has been reserved in just a few short months since its January 2021 launch.