Best Magazine AdMARKETING

The Lykos Group is a fast-growing specialized luxury builder and remodeler based in Naples, Florida, serving all of Collier County. It has provided homeowners in Southwest Florida with custom homes and complete renovations since 1991. The Lykos team pride themselves on bringing the highest-quality luxury homes to life and making the entire process as rewarding as possible for clients and their construction teams alike. 
President Tom Lykos enjoys being involved personally in as many of the company’s builds as possible since the company maintains a core belief in treating every client like a friend. This philosophy is the primary driver of every headline and narrative in the company’s magazine ads. To enhance the “friendly” brand personality, headlines play with the similarity between “Lykos” and “Like Us” and how becoming more familiar with the company’s accomplishments and capabilities will build the trust clients expect in the builder they choose. 
Visually, the primary hero image — an empty waterfront homesite, prime for a new custom home —is framed inside an enlarged, stylized K, O and S extracted cleverly from the brand logo. This graphic motif makes a visual connection to the company’s website and collateral. The headline features a QR code with the clever call to action “Together We Could Build Here.” Strategically, every issue links back via QR codes to relevant sections of such as the Gallery and Service pages to educate readers on the company’s capabilities. We are also able to track each QR code to reveal which ads in which publications are generating the most responses.