Best Direct MailMARKETING
Builder/Remodeler
The Lykos Group is a fast-growing specialized luxury builder based in Naples, Florida. They have provided homeowners with custom homes and complete renovations since 1991. The Lykos team pride themselves on bringing the highest-quality luxury homes to life and making the entire process as rewarding as possible for clients and construction professionals alike. In recent months, their custom builds on Marco Island in particular earned them unprecedented praise for both their product and their people.
To capitalize on this brand awareness momentum, we created a direct-mail series sent to a strategically curated list of recipients. The fronts of all five pieces feature bold color photography of a finished Lykos residence and a stylized Marco Living emblem which would be applied to a multitude of branded communications all related to Lykos’ projects on the island.
On the back, a range of narratives were crafted along with unique QR codes to trigger emails to president Tom Lykos himself, views of the gallery on LykosGroup.com, requests for spec home tours, details on standard finishes and a blog article on how favorably waterfront lots on Marco compared on price point to similar lots in Naples.
The campaign generated such unprecedented interest, the company had to politely turn down custom home requests in the interest of maintaining standards and respecting the timelines of clients for whom they were already building.
