Best Video PresentationMARKETING
Developer/Community
The target market for this community is very exclusive and part of the top echelon of the world. Our buyers and prospects are from Florida, the mid-west and the northeast looking to upgrade their current home in the Naples area or for a new second home in Southwest Florida. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking for a luxury residence in a community that will provide a social and active lifestyle with a level of service and convenience found only in The Ritz-Carlton brand. The main challenge was illustrating the lifestyle that will be achieved in a community that is in a construction phase of marketing.
While The Ritz-Carlton will always hold appeal for pure status seekers, it also focuses on catering to the mindset of the discerning affluent. Our buyers are independent thinkers who desire the best and look for quality and authenticity. Naples recently earned #1 spot on U.S. News and World Report as the Best Place to Live. The Ritz-Carlton Residences, Naples elevates the “best of living” even further by using a video presentation throughout the Sales Gallery that really illustrates this point and gives prospects an unguided overview of the community while they are waiting for a Sales Associate.
The video begins with the unique, natural beauty of Naples and then illustrates with lifestyle photography and renderings the amenities and services specific to this community.
Since this video is shown on a loop at the Sales Gallery, it was decided not use voice talent. You’ll notice captions were included to help guide the viewer in understanding the images and the content. We continue to update the video as new materials become available
