Best Newspaper AdMARKETING

In just two decades, STOCK has grown from a start-up builder at Lely Resort to the leading, award-winning luxury homebuilder in Florida, with over 6,000 homes sold, 3,000 luxury apartments built or under design/development and 500,000 square feet of commercial space, STOCK is one of the most dynamic and innovation development companies in Florida. 
The headline, “There’s A Lot That Goes Into Our Name” was a way to illustrate the expansion of the company as a developer, luxury residential builder, custom builder and now a condominium developer and their journey over the last 20 + years.  
This full-page, four-color newspaper ad was part of a marketing media mix to attract a second home market from the mid-west and the northeast while visiting the Southwest Florida area. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking for a luxury residence. The ad has a call to action towards the website which allowed them to learn about different floor plans, communities, and opportunities available through Stock Development. 
The newspaper ad insertions were placed in local newspapers: Florida Weekly Fort Myers, Florida Weekly Naples & Bonita Springs, Marco Island Eagle and Naples Daily News