Best Magazine AdMARKETING

In just two decades, STOCK has grown from a start-up builder at Lely Resort to the leading, award-winning luxury homebuilder in Florida, with over 6,000 homes sold, 3,000 luxury apartments built or under design/development and 500,000 square feet of commercial space, STOCK is one of the most dynamic and innovation development companies in Florida. 
The headline, “There’s A Lot That Goes Into Our Name” was a way to illustrate the expansion of the company as a developer, luxury residential builder, custom builder and now a condominium developer and their journey over the last 20 + years.  
This full-page, four-color magazine ad was part of a marketing media mix to attract a second home market from the mid-west and the northeast while visiting the Southwest Florida area. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking for a luxury residence. The ad has a call to action towards the website which allowed them to learn about different floor plans, communities, and opportunities available through Stock Development.