Best Magazine AdMARKETING
Builder/Remodeler
The target market for this custom builder is very exclusive and part of the top echelon of the world. Our buyers and prospects are from Florida, the mid-west and the northeast looking to upgrade their current home in the Naples area or for a new second home in Southwest Florida. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking for a luxury single-family home residence with superb craftsmanship, originality that will distinguish the home and provides all the latest features and finishes that are currently available.
The 2-page magazine spread allowed the photography to be large and for the details in the craftsmanship to be seen and appreciated. The headline was positioned on a vertical to draw the viewer’s attention.
