Best Newspaper AdMARKETING
Builder
Residences by Stock Custom Homes are remarkably stunning with masterful craftsmanship visible in every detail. They are designed in collaboration with a team of highly renowned architects, interior designers, and construction professionals. Each home is carefully and thoughtfully built to support each homeowner’s desired lifestyle, fulfilling their unique personal preference.
The headline, “A Dedication to Magnificence” coupled with the dramatic exterior and the rendering of homes that are under design and construction illustrates the level of luxury and commitment to details that are included with every Stock Custom Home.
This full-page, four-color newspaper ad was part of a marketing media mix to attract a second home market from the mid-west and the northeast while visiting the Southwest Florida area. Most are Baby Boomers and Generation X who are empty-nesters, retirees or pre-retirees looking to design a custom residence. The ad has a call to action towards the website which allowed them to learn about different floor plans, communities, and opportunities available through Stock Development.
The newspaper ad insertions were placed in local newspapers: Florida Weekly Fort Myers, Florida Weekly Naples & Bonita Springs, Marco Island Eagle and Naples Daily News
