Best MagazineMARKETING

FOLIO is our flagship periodical — an exclusive publication that artfully captures the scope of our luxury property collection in the Naples region. The 108-page magazine is produced entirely in-house, guided by our chief marketing officer and creative director in collaboration with our communications and design teams.  
The magazine contains all original content and features brilliant photography of our homes for sale. In addition to our luxury property photos, content includes our company’s significant sales of the past year and listings from our global partners. We also feature a robust section of local lifestyle content — highlighting restaurants, art and culture that is unique to the Naples area, as well as a focus on our company’s local philanthropic endeavors.  
We also feature exclusive content from Sotheby’s auction house. The book is printed on high-quality paper with a spot-varnish logo. These tactile elements complement the quality print experience and therefore an all-encompassing “elevated experience” that remains consistent throughout all marketing collateral. 
This piece is available to our Global Advisors to be used in their listing presentations and to provide added exposure for their clients’ listings. It is also available outside high traffic offices including our 5th Avenue and Mercato locations with high traffic visitors to our area. We insert this publication to Wall Street Journal subscribers in the Southwest Florida area, inserted in various areas in the local Florida Weekly newspaper including Marco Island and Sanibel Island and Captiva, and we also did an Every Door Direct Mailer campaign to the most premier zipcodes in our Naples area – for maximum exposure.