Best Video PresentationMARKETING
Associate
Naples’ leading luxury real estate brokerage celebrates its 40th anniversary in 2023, making this year the most auspicious time to tell our origin story. Our in house marketing team set out to script, shoot and produce a visual narrative four decades in the making, to honor and recognize the remarkable achievements which have made us who we are as individual professionals and as an organization.
Our company story parallels that of Naples, Florida itself, ascending from a modest seaside village to a world-renowned resort city. We acknowledge our earliest roots in Park Shore as the video opens with founder Scott Lutgert revealing how the boutique brokerage he started in 1983 to compete with other fledgling real estate companies grew to become what it is today: a truly formidable global luxury real estate brand. He speaks with Judy Green, the first president and CEO of the company as well as Budge Huskey, current president and CEO who share meaningful highlights of the company’s enduring, elevating and evolving legacy in both studio interviews and candid footage.
We also capitalize on the iconic appeal of our original “Be Premier” soundtrack which communicates the essence of our company. PHMG— one of the world’s best audio branding companies—collaborated with our leadership team, got to know our history and vision, and engaged Nashville singer/songwriter Cody Clark and British composer Joe Dickinson for the project. The “Be Premier” instrumental track in this presentation was performed by the Royal Philharmonic Orchestra and recorded at Abbey Road Studios in London.
