Best Video PresentationMARKETING
Associate
Highlighting original photography and videography, Naples’ leading luxury real estate brokerage showcases the brand’s rich heritage, elevated culture and commitment to its people through visual storytelling. Enhanced by the voice of Premier Sotheby’s International Realty’s president and chief executive officer, Budge Huskey, this project aims to differentiate our distinct brand and extraordinary culture from others in the markets we serve, focusing on what sets us apart from the rest: our people.
This intentional recruiting video, done entirely by our in-house marketing professionals, presents an appealing mix of high-resolution drone footage and imagery from throughout the state of Florida. As a testament to our stature in the real estate industry, the video immediately captures the viewer’s attention by prominently featuring the iconic, highly recognizable Sotheby’s auction house and historic landmark, symbols of our legacy, success and global reach. Thoughtfully curated, we forge an emotional connection with the audience by highlighting personal success stories from our global advisors, as well as our unwavering dedication to strong relationships through collaboration, authenticity and trust. Sneak peeks of exclusive company summits, customer one-on-ones and our award-winning marketing resources provide a look at the comprehensive services we offer, while modern design elements, vibrant imagery and engaging aerial shots of our stunning listings translate a true luxury feel.
Further compelling the video’s narrative, Premier Sotheby’s International Realty’s culture comes to life with interviews of our global advisors as they share their personal antidotes when partnering with the only true global luxury brand. These candid moments, shared by our people, hone in on our exceptional reputation and far-reaching network. Our message of elevated experiences for both our people and customers pairs perfectly with our original soundtrack, “Be Premier,” performed by the Royal Philharmonic Orchestra and recorded at Abbey Road Studios in London. Created by PHMG, in collaboration with the company’s leadership, we leverage this one-of-a-kind instrumental track to evoke a sensational feeling of connectedness.
Through this visual narrative, we proudly invite viewers to experience the benefits of joining a world-renowned brand and join us in our journey of continued success, marketing innovation and lasting relationships in the luxury real estate market.
