Premier Sotheby’s Int Realty – 2023 Buyers Guide

Honoring a legacy of sophistication and unparalleled service, Premier Sotheby’s International Realty crafted this brochure to embody our brand’s essence: modern, luxurious, and elegantly simple.

The Buyers Guide is a meticulously designed piece that exudes a soft-touch elegance, coupled with a quarter flap that invites curiosity. Upon opening, readers are immediately introduced to our prestigious status as the No. 1 Sotheby’s International Realty affiliate. The inside booklet flaps unfold to reveal a plethora of engaging content tailored to different lifestyles, showcasing our leadership in luxury real estate.

Our brochure is designed to cater to affluent, high-net-worth individuals and luxury real estate enthusiasts, as well as first-time or new buyers. It features:
· Diverse Lifestyles: Highlighting various lifestyle options to cater to our diverse customer base.
· Leadership in Luxury: Demonstrating our market dominance and commitment to luxury.
· Premier Reach: Detailed maps and information about our extensive network of offices.
· Award-Winning Technology: Showcasing innovative tools that facilitate the home-buying process.
· Core Services: Comprehensive information on our insurance, title, and mortgage services.
· Organized Buyer Process: A chronological layout that guides buyers through the entire home-buying journey.
· Customizability: The brochure includes an inside flap for advisors to insert personal assets, adding a unique, customizable touch that enhances its practicality.

Our Buyers Guide skillfully integrates a wide variety of information without compromising its minimalistic design, ensuring both comprehensive content and elegant aesthetics. The brochure aligns seamlessly with our “Look No Further” campaign, leveraging classic white space and a tasteful layout to create a modern, refined, and user-friendly format. Both the print publication and the online viewing format are crafted to engage and inform our discerning target market.
The total cost of this project was $11,118.04, with each piece costing $2.22. We produced 5,000 copies, ensuring broad distribution without compromising on quality. Despite budgetary constraints, we achieved our objectives without incurring any agency or design costs, highlighting our in-house expertise and resourcefulness. Revamped from previous years, this custom piece was condensed to focus on the high-level information buyers need.

Our brochure stands out for its unique, customizable format and the elegant, contemporary design that reflects our brand’s luxury ethos. The inclusion of a detailed, modern design map further enhances its appeal, offering a visual representation of the areas we serve. This sophisticated, thoughtfully designed piece embodies the high standards and luxurious lifestyle that Premier Sotheby’s International Realty offers its customers.