PBS Contractors – Social Media Marketing

In today’s highly competitive construction industry, having a social strategy that undoubtedly includes a variety of high-quality posts is paramount for our company. Our social strategy includes 60 posts per month over all social platforms, scheduling posts a minimum week in advance, researching engaging industry hashtags, and continuous engagement with followers. Our social media pages resonate with our purpose statement: We Build Better Lives for our Team, For our Clients, and For our Community. We share milestones, team-building, and joyful moments of our Team. As well as breathtaking Before & Afters of luxury commercial and residential projects and client testimonials. Additionally, regularly posting about our active commitment to our community. As a result, our social media accounts continue to have a significant increase in followers and engagement. We have experienced an overall 111% increase in followers on our company’s social media accounts including Instagram, Facebook, LinkedIn, Twitter, Youtube, and Pinterest. In order to reach our target market, our strategy is specific to each platform we actively use. We strategically focus on Facebook to share a holistic view of our business to improve our community involvement. While we use Instagram to only share professional photography of our projects on our feed to connect with designers, realtors, and trade partners. Our LinkedIn primarily focuses on sharing and promoting our company culture and our blogs to continue to be a thought leader in the construction industry. PBS Contractors ensures that we are reaching our potential clients on a variety of platforms they may utilize daily.