Best MagazineMARKETING

Private Label Living, a beautiful coffee table-style magazine published annually by London Bay, gives readers an in-depth perspective of the developer-builder’s diversified projects, inviting them to explore the area’s most exclusive private custom single-family homes, experience the unprecedented lifestyle of The Ritz-Carlton Residences, Estero Bay and discover the company’s luxury single-family home communities, condo developments, and Life Plan Senior Living projects. The magazine also highlights London Bay’s renovation division and affiliate Romanza Interior Design with first looks at the latest in exclusive design trends and dramatic before-and-after transformation reveals.  
Available digitally and in print, the publication conveys the essence of the London Bay brand philosophy – “private label living,” a vision and commitment of creating unparalleled lifestyles, beyond-luxury residences and communities with the highest level of quality, design, innovation, finishes and amenities. Influenced by the sleek visual style of national design and home magazines, Private Label Living features dazzling large full-color images, some spanning a double spread, balanced with eye-catching white space, minimal copy and graphic elements. Stories are intentionally editorial in nature, avoiding marketing or advertising jargon, and the magazine is designed, written and edited by former magazine staffers. 
From its compelling cover featuring one of the future Ritz-Carlton Residences’ inviting pools to the warm welcome by London Bay’s president and CEO and throughout its 60 pages, Private Label Living draws readers in, promising inspiration, aspiration, untold and unrivaled elegance, sophistication and a level of affluence they’ve yet to witness. The magazine also highlights the company’s philanthropic work in the Southwest Florida community.  
Private Label Living is available in community sales galleries, model and showcase homes, and online as a download on the homepages of London Bay-affiliated websites. The latter requires site visitors to input email addresses and whether they’re a homebuyer, a realtor or renovation shopper. 
The magazine is a subtle and very effective marketing tool, generating inquiries and customers interested in building, renovating and designing with London Bay and living in its communities.