Marketing Director of the YearSALES
Marketing Director of the YearSALES
Nick won this award the past three years. Honestly, we contemplated about entering, but he continues to get better every year with this one being his best yet. Michael Jordan once said, “You have competition every day because you set such high standards for yourself that you have to go out every day and live up to that.” I believe Nick does just that as he continues to try to outdo his previous year every year. He has a competitive gene that is driven by succeeding, and he will stop at nothing to acquire it.
Marketing/Business Development – Nick wears many hats at the company, but his main role is the director of marketing. He is in charge of everything related to our brand image; from the website and social media to the marketing material and signage people see on a daily basis. Nick created and continues to maintain all of our social media which through his efforts assisted on one of our spec homes being sold all through a Facebook post he made. Last year his social media efforts won a Sand Dollar award for Social Media Marketing of the Year (his second time winning the award in three years). All of this marketing leads to his business development. When Nick first interviewed, I remember him saying, “you build great homes, but I can’t find you anywhere on the internet.” So when he came on board, he set out to build our brand and grow our name recognition throughout the Naples’ community. Nick’s efforts are one of the biggest reasons for the past 6 years we have built the most homes in the City of Naples (every year he’s been with Knauf-Koenig Group). The complexity, size, and overall cost of our build jobs has risen leading to higher sales growth for our company. Size of the homes has increased every year with this year being 7,000+ sq. ft. with multiple homes we’re building being over 10,000 sq. ft., and the average project cost has more than doubled from $1.7M to over $4M since last year. Moving south and expanding our footprint in Port Royal was the goal of 2021-22. We finished a massive, gut job remodel, have another two underway and have four new construction projects going in the area to go along with a beachfront build job we’re finishing up. Marketing and business development efforts have changed as our company’s name has become synonymous with “best builders in Naples.” Harboring, improving upon and making new relationships with architects, interior designers, and realtors has proved be the most valuable form of marketing and procuring new, better build jobs. Word of mouth marketing will forever be the best form of business development, and it cannot be done without great business relationships. Adding a direct marketing approach has also played a big factor in our success. Nick continues to pay attention to the sold listings and utilizes Collier County Appraiser’s website to pinpoint Knauf-Koenig Group’s targets, specifically from Pelican Bay south through Park Shore and The Moorings to Port Royal and over to Royal Harbor. Nick can pinpoint which property, based on price and research, is a knock-down followed by a rebuild or a remodel. With this information he sends a marketing box, not an envelope, so it doesn’t get lost in the shuffle of all the mail the “target” receives. The marketing box consists of a welcome letter, a list of past, present and future homes we are building, a 4-page brochure of our recently published home in Home & Design magazine, a marketing brochure, and a Knauf-Koenig Group logoed tote bag. Year over year these marketing boxes have led to build jobs. Keep in mind all of this is done by one person…Nick. He doesn’t have multiple marketing team members nor an ad agency behind him. He takes the pressure seriously being responsible for the well-being of not only Knauf-Koenig Group but all of our sub-contractors as well and keeping everyone busy by bringing in more work.
Other Hats Worn – Human resources, permitting and project management assistance, and overall operations are other hats Nick wears at Knauf-Koenig Group. He interviews the candidates and suggests who to hire based upon his 10+ years management experience in previous roles. This year alone he has assisted in bringing in assistant project managers, administrative assistants and superintendents. Whether it’s helping our permits tech or gathering information for project managers, Nick is not one to shy away from assisting a team member. He’s not someone who would use the phrase “it’s not my job” and instead is the definition of a team player. The company, as a whole, has operated better than ever with Nick being one of our leaders.
Awards & Publications – Building a brand contains several avenues one must travel down to continue to keep our name at the forefront as one of the best luxury home builders in Naples, FL. This includes winning awards, getting homes published in magazines and gaining the recognition to solidify our place at the top. Before Nick came on board, we had zero CBIA Sand Dollar awards. In five years since his hiring, our homes have earned over 50 Sand Dollars including multiple on the prestigious Product Design of the Year every time we have entered. The amount of times our homes have been published has grown every year as well. Home & Design, Build Magazine, and Florida Design magazines have featured our homes in their national and Naples publications.
CBIA & Volunteering – When doing anything Nick goes full speed ahead and dives right in. His involvement within the construction industry is immense, and he’s become an influencer, being able to recommend interior designers, architects, and other industry professionals to our clients.
Nick’s joining of CBIA has led to some amazing volunteering experiences. In the past year Nick has played a vital role on the CBIA’s board of directors, has completed his tenure as the chairperson for CBIA’s Sales & Marketing Council, and continues to volunteer for the CBIA Toy Drive that distributes toys to kids at schools in Immokalee and east Naples. His greatest joy is helping kids, especially since he’s a father himself to a soon-to-be five year old daughter, Piper Rose. Nick volunteers as much as he can in his daughter’s classroom at The Village School with one of his favorite activities being a guest reader this year.
Nick Radick is not only our director of marketing, but a husband and father in his family role. He’s able to balance his work/family/volunteering perfectly and help us grow as a company while keeping everyone smiling with his infectious personality. Nick is very humbled and proud to be nominated once again for the marketing director of the year award, and we really enjoy having him as an integral part of our team.