Kalea Bay – Tower 500 by B-Squared Advertising

Kalea Bay is a luxury high-rise located in North Naples, FL. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Kalea Bay offers spacious, luxurious residences with gorgeous, unobstructed views of the Gulf of Mexico.

As Kalea Bay looks to sell its 5th and final high-rise, Tower 500, Soave Real Estate needed a print advertisement that broke through the noise of other Naples condominium advertisements while showcasing the last opportunity to live in this one-of-a-kind community.

The “Tower 500” print ad, by B-Squared Advertising, does just that. The print ad opens with a jaw-dropping aerial rendering of Tower 500 and its tropical surroundings. Showcasing the stunning waterfront views and resort-style planned community, this ad immediately catches the attention of an upscale buyer. The copy re-enforces the finale mentality of Kalea Bay as “finally… the much anticipated Tower 500 has made its debut,” plays up the idea that this is what Kalea Bay buyers have been waiting for.

After this ad’s run in magazines such as Naples Illustrated and Gulfshore Life , Kalea Bay saw a record $200 million in sales and 40 reservations, in just the first month of sales.