Kalea Bay – Kalea Bay by B-Squared Advertising

Kalea Bay is a luxury high-rise located in North Naples, FL. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Kalea Bay offers spacious, luxurious residences with gorgeous, unobstructed views of the Gulf of Mexico.

As Kalea Bay looks to sell its 5th and final high-rise, Tower 500, Soave Real Estate needed an advertisement that broke through the noise of other Naples condominium advertisements while showcasing the last opportunity to live in this one-of-a-kind community.

This 30-second television spot was seen on NBC, ABC, CBS, Comcast and Summit cable channels with targeted programming most often watched by high-net-worth individuals. The spot opens with text, animation and a voice over giving a nod to the final tower and resort-style lifestyle to be had at Kalea Bay. With view shots, lifestyle imagery and amenity overviews, the video reinforces the Kalea Bay lifestyle, while promoting the newest features and project overall elegance.

After this ad’s run, Kalea Bay saw a record $200 million in sales and 40 reservations, in just the first month of sales.