EDGE – Foil Holiday Card

As the custom interiors extension of a renowned, award-winning Naples, Florida home builder, as well as a standalone firm sporting a brand-new showroom, EDGE boasts a particularly affluent clientele. In the intensely competitive landscape of Southwest Florida’s high-end interior design, planning and custom furnishings businesses, EDGE continuously seeks opportunities to expand brand awareness, primarily among luxury home and condominium owners. The brand’s aesthetic evident in their private label custom cabinetry is minimalist, modern and cutting-edge. 
 
This 5.5” x 8. 5”, double-sided card playfully injects each letter of the company’s name into a grid of holiday squares and features a warm, simple yet refined holiday message. The card is accented by silver metallic foil (one side). The 8.75” X 5.75” contour flap envelope is printed on silver metallic paper. 
 
In keeping with the company’s brand personality, the card design is modern and sophisticated. It is a statement piece designed to reinforce the company and its image, in advance of the February opening of its first standalone showroom. The card served to increase EDGE’s brand awareness, reinforce perceptions and maintain client connections.